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Monday, June 20, 2016

Wayne Kostroski founder of Taste of the NFL comes to TRA Marketplace SUNDAY

By Texas Restaurant Association
Wayne with Award4

Wayne Kostroski, 2010 James Beard Humanitarian of the Year, is the founder of the Taste of the NFL, a non-profit organization that raises awareness and dollars for hunger relief. Now entering its 24th year, the Taste of the NFL has distributed more than $15 million for local and national food banks across America. Wayne will speak at TRA Marketplace in Houston on the TIPS Stage this Sunday about giving back to your community and how it translates to better business. We interviewed Wayne about what attendees can expect to hear from him this year
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Monday, June 13, 2016

Ginger Johnson gets beyond the deep fryer at TRA Marketplace

By Texas Restaurant Association
AndrewWilliamson-BeerFestday2-9650

Everything tastes better – fried. But….does it? That’s certainly the old adage and looking at the average American menu, that would seem to be true. If we can grow it, by golly, we can fry it. One woman however, is trying to relax our death-grip on the deep fryer and help us get past our dependency. Ginger Johnson, CEO of Women Enjoying Beer, LLC, is a nationally-known marketing expert, speaker and coach who is (literally) writing the book on how to market specifically to women. In an age of global cuisine and sustainable food, the sk
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Tuesday, June 7, 2016

‘Utilizing Technology to Improve the Customer Experience’ at the Technology Pavilion at TRA Marketplace

By Texas Restaurant Association
Debra

One of the most exciting aspects of TRA Marketplace is seeing and hearing about the latest super-cool technology, and the role it plays in virtually every aspect of the restaurant industry. TRA Marketplace, taking place June 26-27 in Houston, has an entire pavilion dedicated to technology, with exhibitors, interactive demonstrations and engaging presentations. We are very fortunate to have Debra Lukacsko, Co-Founder and CEO of Original Review, an exciting, new customer insight solutions company, and Technology Pavilion Partner, speaking both bo
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Tuesday, May 31, 2016

TRA Marketplace announced as one of nation’s top 25 fastest-growing shows

By Texas Restaurant Association
TRA Marketplace

The Texas Restaurant Association (TRA) Marketplace was recently announced one of the nation’s top 25 fastest-growing shows in attendance by the Trade Show News Network (TSNN), a trade show industry authority. Total TRA Marketplace attendance increased 13% from 2013 to 2015. TSNN selected a total of 50 of the fastest-growing association and for-profit shows in the country for attendance and net square footage from 2013 to 2015. The shows will be honored at an awards celebration October 28-30 in Atlantic City, N.J. The winning shows span a dive
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Thursday, May 26, 2016

Chef Johnny Hernandez on creating an authentic brand

By Texas Restaurant Association
Johnny Hernandez

Johnny Hernandez is a nationally-renowned chef based in San Antonio, driven by his passion for Mexican cuisine and culture. From growing up in his father’s restaurant, to attending the Culinary Institute of America in New York and working as a chef for well-known businesses such as the Mirage Hotel & Casino and the Four Seasons Biltmore in Santa Barbara, Chef Hernandez has seen it all. Upon returning to his home state to open a new restaurant, Hernandez’s sole mission was simple, “We want to own Mexican food and be the dominant player
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Wednesday, May 18, 2016

World’s ‘smartest computer’ – IBM’s Chef Watson returns to Texas at TRA Marketplace

By Texas Restaurant Association
IBM Chef Watson (Facebook) SXSW 2014

In 2014, IBM debuted their cyber kitchen ninja ‘Chef Watson’ at SXSWi in Austin – wowing foodies and chefs alike with its ability to generate literally quintillions of recipes with thousands of ingredients. It was a culmination of a partnership with the chefs at the Institute of Culinary Education followed by a collaboration with Bon Appetit to build an app for home users. The event even produced a ‘Watson inspired’ cook-off between Austin’s Vince Young Steakhouse Chef/Owner Phillip Brown and his sous chef. Today, Chef Watson is bei
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Thursday, May 5, 2016

Investing in your team – Marketing + Operations = Markerations

By Texas Restaurant Association

According to Kendra Shier, Vice President of Operations for Bread Winners Cafes in Dallas, there is a new buzzword flying around marketing circles these days, what she calls ‘markerations’. It describes the trend of marketing and operations departments working in tandem (gasp!), rather than independently in silos. The word may be new, but the idea is not. It is based upon the concept that the best way to leverage your marketing dollar is to direct it within – to your own employees. “Think about it,” Shier says. “Who single-handedly
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Friday, April 22, 2016

Earth Day: Conservation Tips for Restaurants

By Texas Restaurant Association

April 22 is Earth Day and millions of individuals will participate in a variety of sustainability improvement efforts. The National Restaurant Association’s Conserve program is encouraging restaurant operators to take simple sustainability steps that can have a significant impact on their environmental footprints and their bottom lines. The three action items the National Restaurant Association is challenging restaurants to address are to: (1) Create a start-up and shut-down schedule  (2) Fix leaky sinks (3) Donate leftover food Laura Abshir
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